National Bubble Week

One of the challenges that have many of our clients have been faced with is how to extend their selling season. For seasonal goods, those with a short shelf span, the challenge is two-fold: how do you keep goods on retail shelves well into the season and how do you get the consumer into the store early enough to find the goods before they disappear?

We’ve been fortunate to have worked with two of the major bubble toy manufacturers – CAP Toys and OddzOn Toys. Our work on their behalf brought bubbles to the forefront as a promoted seasonal good.

To call attention to this classic toy category and fun-for-all-ages pattern of play we decided to create an annual event – National Bubble Week – that would herald the start of spring and the bubble blowing season. National Bubble Week has become so successful that is has been recognized by Chase’s Calendar of Events.

Over the past five years, we have worked directly with local and national weather personalities, encouraging them to ‘blow the first bubbles of spring’ as a reminder to both young and old about the impending warmer weather and the timeless fun of bubbles.

Most recently, we helped Funrise Toys launch its line of One & Only Gazillion Bubbles – the first branded bubble product with a patented bubble solution.

In 2005 we kicked off National Bubble Week with a Toys R Us Times Square ‘bubblebration’ featuring Fan Yang, the internationally renowned bubble magician. To create non-weather news (and get consumers excited about Gazillion Bubbles) we also set a Guinness World Record for the most people – 18 – in a soap bubble.

To keep the momentum going and the bubbles blowing, Fan Yang was a guest on the Ellen DeGeneres Show just days after our kick-off in New York. During his segment, he placed Ellen and Ashton Kutcher inside a Gazillion Bubble.

In 2006, we kicked off National Bubble Week with the folks over at The Today Show. Host Katie Couric joined in the celebration, and blew gazillions of bubbles on the NBC Plaza.

Move over Lawrence Welk!